2018 Keynote Speaker

Introduction of Dr. Chi Ying Chen

Dr. Chi Ying Chen holds a PhD from University of Idaho (Mosco, USA), and Master of Communication Arts from University of Missouri (Columbia, USA). She is working as an associate professor in the department of Information Communication at Asia University (Taichung, Taiwan). Dr. Chen has served as a committee member for many international conferences and reviewer for renowned journals, such as Telematics and Informatics and Computers in Human Behavior. Her primary research focuses on new media, technology and culture, and information sociology. Her publications appear in prominent journals such as Telematics and Informatics, Games and Culture, and Mass Communication Research.

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Keynote Speaker #2 

Introduction of  Professor Sonny Choy

Mr. Choy graduated from University of South Australia, Adelaide, with a Bachelor of Design, Industrial Design. He proceeded to complete a Graduate Diploma in Business Enterprise from University of  Adelaide. In 2016, he received an MBA from University of Strathclyde. With industrial experience in fields including product, toy, retail design; he specializes in taking innovative and socially conscious approaches to design. Mr. Choy’s research interests focus on the cross-over between design and business with emphasis on exploring creative management and design entrepreneurship with a global context. He actively engages Asian business partners to bring about synergies between the education sector with public/private business sectors and works with NGOs to bring about socially conscious design in Hong Kong.

"Design at the Forefront of a Knowledge Economy: Creativity, Courage and Grit"

Hong Kong has been headed towards a Knowledge Based Economy (KBE) since 2005. The Special Administrative Region continuously studies its statistical indicators to gauge the level at which it is achieving its KBE goals. The recent 2017/18 survey of Global Competitiveness conducted by the World Economic Forum places Hong Kong at 5th with a score of 5.5 out of a possible maximum seven points. Its close rival, Singapore, managed to score third place globally with 5.7 out of seven. Hong Kong has been placing increasing focus on its ability to innovate and leverage on its technological capabilities. Developing technology development hubs locally and across the border to China, Hong Kong has been stepping up the need for innovation that is born locally. Being a financial hub of Asia, it has also focused heavily on fintech development as well as investments entrepreneurial start-ups through government initiatives. The government is supporting designers and designpreneurs through a Design Incubation Programme that has nurtured more than 200 design startups from a variety of disciplines since 2006, offering them financial assistance and incubation services.

Hong Kong’s Design education sector caters to the needs of the local design industry while generating graduates who can work locally, but also across Asia and all over the world. Graduates become creative talent that facilitate Hong Kong’s innovation in areas such as consumer electronics, for example, where fast-changing consumer taste and rapid development of electronics and information technologies, lead to very short product cycles. Design graduates allow regional manufacturers to be more adaptable and responsive considering the faster pace of market changes and global competition. In this Keynote I will explore some examples of how product design education is generating graduates who can meet the fast changing needs of industry in the region. A discussion will also be made on how government research funding is helping achieve the region’s sustainabilty agenda by researching “Sustainable Living” as our five-year strategic research theme which will formulate solutions to improving the environment. Finally we will explore how design students and graduates are encouraged to break through boundaries and work creatively despite the challenges presented in the fast changing global business landscape.


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